Pakko was tapped by the global agency Known.is to create a groundbreaking Instagram filter accompanying the SpaceX mission ‘Inspiration 4,’ in collaboration with a Netflix documentary. Launched on September 15, 2021, this historic mission marked the first crewed orbital trip without professional astronauts, featuring a crew of four representing pillars of support for St. Jude Children’s Research Hospital in Memphis, Tennessee. The filter offered a unique way for audiences to engage with this milestone event, embodying the innovative storytelling and creative vision that define AIM’s approach to cultural moments.

You can try the filter here.